So, you’re ready to go global with your F&B business.

You’ve got demand. Distributors are interested. You’ve made a few label tweaks…
What could go wrong?

A lot, actually — if you haven’t done your homework.

At the Future Food Global Accelerator, delivered on behalf of Brisbane Economic Development Agency, we heard the same theme repeated over and over:

“Most founders underestimate how much everything has to change for global markets — product, pack, price, compliance, marketing, and more.”

And the ones who do it well? They start with discipline, not guesswork.

The Checklist Every Founder Needs Before Expanding

• Have you mapped the consumer purchase hierarchy for that market?
• Does your packaging format match shopper behaviour?
• Is your label compliant with local regulations?
• Have you protected your brand name and product IP?
• Are you using market-specific USPs, not local assumptions?
• Do you have a plan for pricing and pack stretch across retail channels?
• Have your marketing materials been reviewed by locals?

Expansion without precision = expensive mistakes.

Going Global Isn’t Just Ambitious. It’s Complex.

But complexity is manageable — with the right mindset, tools, and partners.
Humble exists to help founders do the hard work early, so they can scale with confidence.

If you’re going global, start from zero.
Respect the market. Adapt with rigour. And go in with eyes wide open.

Are you an established Australian FMCG business looking to enter the U.K. grocery market?

Humble delivers a highly-sought-after program to support you on that journey. Get 6 months of insight and research done in 2 weeks. Click here to find out more and discover when we are running the next program.